Spock debuted yesterday and it looks pretty cool. It’s a search engine for people. Queries return only results about people, and the depth of those results is impressive. I searched on my own name and found a listing with my correct age, a biography snipped from LinkedIn, a photo and tags related to my interests and background. I could claim the bio, if I wanted, and add to it, kind of like a public Facebook profile.

A search on “1967 Red Sox” turned up dozens of mini biographies of players and fans from that year, all with similar elements.

In some ways, the service is like ZoomInfo’s People Search feature, but the two sites are oriented very differently. Spock returns only information about people, whereas ZoomInfo is aimed at business research. I think specialized search is going to be a big business and this is an interesting new entry.

Warning: the site was experiencing a lot of technical problems today and was only sporadically available.