The Society For New Communications Research, of which I am a research fellow, has launched an important project to explore changes to the media and communications landscape resulting from social media and how organizations adopting social media programs are identifying and addressing the phenomenon of the “new influencer.” (As far as I know, any relationship between the title of this survey and that of my book is purely coincidental!)

Two anchor elements of this research are surveys of marketers and users of social media. Please take the survey! The more response we get, the better we can share with everyone the current state of social media awareness and usage in organizations.

If you’re a PR or marketing professional, please take this survey first.

If you use blogs or other social media in any context, please take this survey.

The results will be paired with case studies and analysis and presented in a package underwritten by the Institute for Public Relations and Wieck Media.