I’ve had many inquiries about the role of blogging in book promotion. As regular visitors know, I posted the chapters of The New Influencers online for several months and asked for comments and feedback. The strategy was successful not only for improving the quality of the content but also for building advanced awareness that has translated into reviews in the blogosphere.

Now a group of authors and PR people have put together Blog Your Book to the Top, an e-book about successful blog strategies for book promotion. It costs $29.95 and it looks to have some decent first-hand advice and case studies from successful authors.

Full disclosure: I’m quoted in several places in this book, but I don’t get any royalties for it. I’m mentioning this only because other authors may find this advice to be valuable.