The Coca-Cola Co. is just a few weeks away from launching a corporate blog, Adam Brown, Coke’s Director of Digital Communications, told the Executing Social Media conference in Atlanta today. That would make Coke one of the few Fortune 100 companies (it’s 94th) to enter the blogosphere. General Motors, at #3, has been blogging for three years.

Brown identified Coke’s first blogger as Phil Moody, a 30-year employees who’s responsible for the corporate archive. However, “We really want to get to an ensemble cast of bloggers where we can talk about not only our heritage, but also the environment, AIDS in Africa and other important issues,” he said.

In taking that approach, Coke is adopting a tactic that’s being practiced by an increasing number of corporations, including Southwest Airlines, Eastman-Kodak and Chrylser LLC. It spreads the work around and exposes the ideas of interesting individuals in a corporate venue.

Brown didn’t identify the URL of the new blog. If anyone comes across it, please post the address here.