Make Money Online with Etienne Teo: 56 Resourceful Blogging Tips And Tools For The Young & Old
- Here’s a great list of resources for the serious blogger. It includes advice on choosing a blogging service, where to get free templates, how to build traffic, search engine optimization strategies and fundamentals of social media.
Molson pulls plug on Facebook photo contest – Toronto Globe and Mail, Nov. 25, 2007
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- Molson’s case dramatizes the state of confusion that still exists over how to leverage social media for marketing. It includes top-line results of a survey by Pollara Strategic Insights that found that, among other things
- 26% of business and marketing leaders say they’re less familiar with social media marketing than their own customers;
- 46% say social media tools are becoming more important than traditional mass media; and
- 85% say social media is now an essential component of the communications mix.
Update 11/27/07: Veritas Communications, which conducted the survey referenced above, has posted more information about the research, including a PDF with detailed results.
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