Here’s an interesting data point: teens use instant messaging more than twice as much as marketers. That means that if your teen-oriented campaign is built around e-mail, you’re using the wrong medium. Many businesspeople find IM to be instrusive and disruptive, but teens don’t agree. It’s increasingly their preferred mode of communication. The rules of IM marketing are very different that those of e-mail marketing, so learn the landscape before using this tool. – post by pgillin
– post by pgillin