Com.motion, a new social media boutique agency in Canada, has released the results of a survey of 444 business professionals and 1,821 consumers about social media. It’s worth reading. Note that top managers and junior employees largely agree on the importance of social media in the communications landscape. However, the survey also pointedly illustrates the generation gap. For example, 68% of 18-34-year-olds say social networks are important for “developing, maintaining and nurturing friendships” compared to 35% of respondents over 55. – post by pgillin
– post by pgillin