Daily reading 12/14/2007

16 Things To Do After Starting A New WordPress Blog – JohnTP.com

  • Here are some great tips for building traffic to your WordPress blog. Many relate to registering the site with various services and installing code to make sure you’re picked up by search engines.
     – post by pgillin

Newswise Business News and Social and Behavioral Sciences News | Common Word-of-mouth Beats “Highly-connected” Influencers

  • New research rebuts the commonly held belief that the key to successful viral marketing is to reach a small number of influencers. “‘We find that trying to track down key influencers, people who have
    extremely large social networks, is typically unnecessary and, more
    importantly, can actually limit a campaign or advertisement’s viral
    potential,’ says the author of the soon-to-be-published research.
    ‘Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.'”  – post by pgillin

To wiki or not to wiki – iMedia Connection, Dec. 12, 2007

  • The CEO of WetPaint counters five common objections to public wikis. These sound a lot like the five most common objections to corporate blogs!
     – post by pgillin

Online customers: how we are failing them – iMedia Connection, Dec. 12, 2007

  • CRM mistakes online. Wal-Mart continues to flounder in understanding the online consumer.
     – post by pgillin

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