16 Things To Do After Starting A New WordPress Blog – JohnTP.com
- New research rebuts the commonly held belief that the key to successful viral marketing is to reach a small number of influencers. “‘We find that trying to track down key influencers, people who have
extremely large social networks, is typically unnecessary and, more
importantly, can actually limit a campaign or advertisement’s viral
potential,’ says the author of the soon-to-be-published research.
‘Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.'” – post by pgillin
To wiki or not to wiki – iMedia Connection, Dec. 12, 2007
- The CEO of WetPaint counters five common objections to public wikis. These sound a lot like the five most common objections to corporate blogs!
– post by pgillin
Online customers: how we are failing them – iMedia Connection, Dec. 12, 2007
- CRM mistakes online. Wal-Mart continues to flounder in understanding the online consumer.
– post by pgillin
– post by pgillin