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Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they’ll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as “leaders,” of those who use the most sophisticated tactics and tools.
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20 (Rare) Questions for Google Search Guru Udi Manber
Google’s vice president of search quality gives rare insight into how the top-secret search algorithm works in an interview with Popular Mechanics. of all things.
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U.S. Lags in Social Media Creation
The US is a nation of online voyeurs, according to the author of a study on international online usage. A little over 60 percent of Internet users in the U.S. said they read blogs, but just 26 percent had created one, compared to over 70 percent of Internet users who blog in South Korea and China. There are more good stats in the article
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Shopping 3.0 In A Web 2.0 World
The CEO of ThisNext describes the concept of the “product graph,” in which influential early adopters help other people discover products they didn’t previously know existed.
paulgillin.com
Social Media and the Open Enterprise
