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A lot of people have been buzzing about Nicholas Carr’s brief opinion piece in the Atlantic in which he argues that information overload is making us less able to think in any kind of depth. Are we becoming “pancake people?” I don’t agree, but his views are worth considering.
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What it takes for an ad to go viral
There’s no secret formula for “going viral,” but Tom Hespos draws some interesting conclusions about why some campaigns work.
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Humor in an ad needs to be comparable to that in other content you might find online. In other words, a funny commercial is still a commercial. If you’re hoping humor value will spur a significant viral effect, the content better be funny. It’s not just competing with other commercials
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Someone high up at Apple understands the value exchange that occurs when a brand fan is among the first to find out about a new Apple product.
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This incentivizes the insider to tell everybody and their grandmother that they were among the first to see the new iPhone.
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This Ad Stinks: Let Readers Vote
Advertisers increasingly are paying to have website visitors render judgments on their ads in public for all to see.
paulgillin.com
Social Media and the Open Enterprise
