The Society for New Communications Research (SNCR), a nonprofit organization dedicated to the understanding and application of new media research, has just released a report that I helped develop, and I hope you’ll check it out. It’s free.

“New Media, New Influencers and Implications for Public Relations” features detailed findings of a survey of communications and marketing professionals focused on changing patterns of influence that are resulting from social media and other new communications technologies. The survey is interesting, but I think you’ll find the case studies of the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission particularly compelling. Each of these organizations is using different social media in different ways and each is achieving notable results.

I was personally lucky to interview George Wright, the marketer behind the Blendtec viral video phenomenon, and blogger Merrill Dubrow, CEO of MARC Research. Both were great interviews.

You can download a PDF for free or purchase a hard copy through the SNCR bookstore.