Good reading – 9/23/08

  • The 140-character attention span

    Lest you think David Strom is an old fogey for not getting on the Twitter bandwagon, remember that the guy has been a fingernails-dirty tech reviewer for over 20 years. But enthusiastic as he is, he still just doesn’ t get the appeal of Twitter. Sure, he understands what it does and why it’s so popular, but there’s something about the constant ADD-like distraction of instant messages that offends the book-reader sensibility in him.

  • iMediaConnection has video clips from over a dozen professional marketers and agency professionals discussing the future of social media. One message is clear: this is a sea change in marketing.

  • Google may rule the roost in the US, but not overseas. For example, Yandex, which handles 46 per cent of search queries in Russia, has been preparing since the spring for a listing on the US stock market. Seznam, which controls 63 per cent of Czech searches, has been the subject of a number of buy-out approaches. Google is trying to build its online reputation, but the task is difficult against entrenched rivals.

  • Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru.


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