American Idol comes to politics

Don’t you wish you could vote real candidates off the island?

What surprised me about this article was this tiny nugget (emphasis added): “These shows are intended to spark interest in politics among young U.S. adults. In 2004, they had the lowest voting and registration rate of all eligible age groups.”

It seems an anachronism to me that a generation that is so switched on, connected and globally aware should be so uninterested in the political process. I’d think the opposite would be true. Young people vote about everything online, and they contribute their opinions liberally in all kinds of forums. But when it comes to elections, they don’t care. That’s got to be a challenge to the political parties: make themselves relevant again.

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