I noted last November that Coke was planning to launch a corporate blog. Well, here it is!

Looks like they’ve done a nice job, too. Clean layout, lots of graphics, design is well-integrated with the Coke brand. The content is mainly historical. A few facts from the press release:

• Phil Mooney, Coca-Cola archivist and resident historian, will serve as the blog’s primary author and will solicit questions and respond to reader comments;
• Content will include: New products and other marketing announcements, as well as a look at how this news fits into the context of Coca-Cola heritage and lore; future content will also include features on newly uncovered artifacts and the global phenomenon of Coke collecting;
• Readers will have many opportunities to engage in conversation: Open Q&As, submitting stories for publication, posting comments, guest blog opportunities and more “Coca-Cola Conversations” will feature photography and video of rare artifacts from the Coke archives, as well as content provided by readers.