Daily reading 02/27/2008

In this video, former Lego executive Jake McKee, who now heads social media consultancy
Ant’s Eye View, talks about his experiences building community at Lego. McKee was designated to serve the tiny adult market for Lego toys. At the time he was appointed, Lego had a policy of refusing to even look at suggestions from customers. The insights the company gained from its adult customers changed its culture and made Lego a case study in customer innovation. (44 minutes)
– post by pgillin

0 thoughts on “Daily reading 02/27/2008”

Thanks for the recognition!
It was a great event, and huge thanks Ted Shelton at The Conversation Group for the fun.

paulgillin.com