A New York Times columnist asks six thought leaders a simple question: “Has social networking technology made us better or worse off as a society?” Their consensus: both.
ReadWriteWeb has a useful review of free tools that help you search the blogosphere and assess the influence of the bloggers you find.
The Inconvenient Truth About Social Media Marketing
Aaron wall offers a succinct and persuasive argument against link-baiting. We need more of this rational thinking. Link-baiting is a waste of time.
Corporate Blogging – How the Pros Do It
Scott Monty provides thorough coverage of an SXSW panel on corporate blogging. Includes some nice nuggets, such as Dell’s customer relations philosophy: “they’ve empowered every employee to apologize.”