Daily reading 03/18/2008

Why direct marketing and social media don’t click

tags: social_media_useful

A post on Emerson Direct’s blog suggests that direct marketers are too focused on short-term results to realize the true benefits of social media marketing, which are improved customer relationships. The article suggests that direct marketers should be looking to YouTube to accomplish virally what their direct mail campaigns attempt to accomplish. You can get quick response and a multiplier effect as interested people forward links to interesting content to their friends.

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