Gartner Says Social Networks Are Attracting Too Much Traffic for Retailers to Ignore

But don’t just dive in. The research organization has a list of 10 factors retailers should consider before leveraging social networks. The opportunities are too good to overlook.

tags: daily_reading, social_networks, vertical

Twitter Apps and Tools Becoming More Plentiful

Bloggers Blog has a whole bunch of new Twitter tools.

tags: daily_reading, twitter

Southwest Airlines’ Blog Re-launches

…and it’s a big improvement, says corporate blogging expert Debbie Weil.

tags: daily_reading, corporate_blog

Measuring a blog’s success

Online Journalism Blog gathers up a variety of online measurement metrics and applies them to a set of top UK journalism blogs. There are some tools listed here that I wasn’t aware of. This is well worth reading if you want a holistic view of your blog’s popularity

tags: daily_reading, metrics, blog