Army reacts to shoddy barracks

A video posted on YouTube spurs the US Army to award $250 million to clean up the filthy barracks. Citizen journalism in action?

tags: daily_reading, ndw, citizen_journalism, video

Forrester: B-to-b marketers fail community marketing test

Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

tags: daily_reading, research, social_media