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Web start-up unveils semantic Wikipedia search tool
Powerset searches Wikipedia using conversational phrasing instead of keywords. It’s one of a new breed of search engines that tries to get at the underlying questions that Web searchers are trying to answer.
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EMarketer cuts social media ad spend forecast
Social networks are still having trouble coming up with compelling ad models. EMarketer predicts ad spending on those networks will be just $2.6 billion by 2012, about five percent of the overall market. MySpace and Facebook collectively command 72% of social network ad spending.
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It was inevitable that Facebook growth would slow and critics would turn out to start talking about all that’s wrong with the social network. This CNet blog points to a developer’s observation that fewer people are developing Facebook apps than a year ago and extrapolates that Facebook may be in crisis. What’s really happening is that the market is becoming more mature and competitive.
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BusinessWeek’s Stephen Baker updates the Twitter phenomenon, explaining why microblogging is becoming an intrinsic part of people’s lives and how businesses are tapping in to the conversation.
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Blogs Blossom into a Big Business
“By 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.” Ad spending is forecast to grow to about $750 million by 2012, which is nearly triple today’s total but still a small number overall.
paulgillin.com
Social Media and the Open Enterprise
