Web 2.0 makes it easy for corporate leaders to communicate directly to their constituents, right? So where the hell are they in our hour of need? I quickly checked a sampling of prominent corporate blogs. Chrysler, Marriott, McDonald’s, Whole Foods, Accenture, Boeing, Wal-Mart and Southwest Airlines have yet to say a word about the economic crisis. They’re all still focused on cheery good news. What are they thinking? Cheers to General Motors and PriceWaterhouseCoopers for at least attempting to lend some of their perspective to the conversation. Whether you agree with them or not, they’re talking.
Let’s hope the other guys are too busy listening at the moment to make time to state their own views. We certainly could use their perspective on how THEY plan to react to market turmoil. Why are their so strangely silent?