As The Economy Sours, LinkedIn’s Popularity Grows
Bad times are good news for LinkedIn. “Total minutes spent on the site doubled in January to 96.8 million, from 47.6 million in December,” reports TechCrunch. The reason? People are madly networking with each other while they look for work.
Larry Weber’s coming out with a new edition of his book Marketing to the Social Web. The first edition was one of the most intelligent and practical guides to new-media marketing I have read. I have no doubts “The Provocateur” will continue to provoke in this new book.
The 25 Most Shocking Crimes in Social Media History
If the seamy underside is your thing, then this list of Internet misdeeds is an interesting read. Not everything here is actually a crime, but the list of scams, identity thefts and stalkings will make you think twice about how much information you reveal on your profile.
Best Internet Marketing Posts of 2008
Tamar Weinberg has her annual round-up of the best of 2008 and it’s just as impressive in quality and scope as her epic list from 2007. You can spend hours reading the resources referenced here. Fortunately, Tamar has already done that for you. Her advice will point you to the information that’s most relevant to your needs.
And be careful what you tweet! An employee of the Ketchum PR agency got into trouble with a VERY big client over an offhanded tweet that criticized the client’s home city. Here’s why you need to think carefully about what you say online, for once it’s on the Internet, it lives forever. Also, your personal and professional personas may be linked for some time to come.
Company Blogs Lead Social Media Options
“A new study finds blogging to be the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg.” This HubSpot survey of 167 executives and business owners found that the relatively prosaic blog is in fact a key element in company communications, in part because blogs perform so well on search engines. The findings differ with recent Forrester Research data that indicates that blogs have low credibility. HubSpot attributed the disparity to its survey’s large representation of small businesses, which tend to have more credible blogs.
Local Guy Makes a Career Out of Wearing a Name Tag
Holy crap. This guy has made a career out of wearing a name tag. What does this say about our culture?
Carbonite Stacks the Deck on Amazon
The New York Times‘ David Pogue catches Carbonite in the act of “astroturfing,” or posting phony reviews of its own products. The CEO apologized and said he was unaware of the campaign. But Pogue tracks down blog entries to the contrary. Astroturfing is something you should never do. It’s too easy for someone to spot a trend and create a public embarrassment.
It says our culture kicks ass 😉