Forrester: Social Media to Lead Interactive Marketing Growth

Forrester has just released its five-year forecast growth in showing social media will outpace all other forms of interactive marketing spending, with a compound annual growth rate of 34% (off a very small base). Mobile marketing will be the second-fastest-growing budget item. E-mail and display advertising will grow more slowly over the next two years but the forecast improves after that.

The firm didn’t provide any details other than the chart below. The full report will be issued later this spring.


2 thoughts on “Forrester: Social Media to Lead Interactive Marketing Growth

  1. It’s amazing how both Social Media and Mobile are growing at such strong rates. Now we just need business, non-profits, organizations, etc to know to properly leverage that growth to grow their businesses accordingly.

  2. Pingback: Ok, so now what? » Blog Archive » מדיה מסורתית vs. מדיה חברתית

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