New Video Series Shows How Mobile Marketing Can Work for B2B

Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information. Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading.

CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length. She’s promising to add a couple of new chapters each month. Here’s an example.

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