Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head.

Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). I agree with every single one of his 11 conclusions, however.

In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential.  In a world awash with choice, trusted intermediaries will be the most important brokers of influence.

What are you doing to build trust with your customers?