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08 03 2010

B-to-B Book Update: Need Expertise in Organization, Lead Gen

Posted by: Paul in Social Media, book

Research for the business-to-business social marketing book that Eric Schwartzman and I are co-authoring is coming together nicely, but there are a couple of areas where we still need advice and case studies. We’re looking for experts who are willing to spare an hour or so of their time for a phone interview in the following areas:

Organizing for Social B-to-B

  1. Empowering employees to speak

  2. Integrating social media with conventional marketing

  3. Reskilling the organization

  4. Optimizing the marketing department organization

  5. Building bridges to other departments

6. Lead Generation

  1. Building social media into the selling cycle

  2. Tools for different stages of the funnel

  3. Developing quality leads

  4. Case studies needed here!

If you have a good story to tell or tips to share, contact Paul or Eric at paul{at}gillin{dot}com (@pgillin) or eric{at}ericschwartzman[dot]c0m (@ericschwartzman).

This entry was posted on Monday, March 8th, 2010 at 1:55 pm and is filed under Social Media, book. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “B-to-B Book Update: Need Expertise in Organization, Lead Gen”

  1. ed brice says:
    March 8th, 2010 at 7:58 pm

    Check my profile in Linked in, have spoken and presneted on social media and b2B marketing. Best to email me at work ed.brice@lumension.com. Would be willing to spend time with you.

    Saw Mike Proceno’s RT tweet and used to work with Mike at SAP.

    ED

  2. Courtney says:
    March 24th, 2010 at 4:03 pm

    If you need some information on how B2B can use social media for lead generation you can check out the White Horse webinar. Register here: http://bit.ly/aBa6g3
    Let me know if you have any questions about the webinar.

    I hope this helps!

  3. Courtney says:
    April 21st, 2010 at 12:25 pm

    Update:
    The B2B lead generation webinar I told you about is now available for download.

    Click here to have it for yourself: http://bit.ly/aVdRbW

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