Much to my delight, The Wall Street Journal this morning carried a 900-word review of my book, calling it “a persuasive case for companies’ reaching out to bloggers,” and recounting many of the stories and examples I used to argue for greater marketer attention to social media.

Unfortunately, you have to be a paid subscriber to read the article. We’ll see what we can do about that 🙂

Having tried (unsuccessfully) for years to get published in the Journal, this was an unexpected endorsement and a very gratifying one. It’s good to see marketers coming around the perspective that social media can be a meaningful channel for customer connection.