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Social Media and E-Mail Spending to Rise
Quoting:
“More than three-quarters of marketers surveyed said they will increase their social media spending during the next three years, according to Eloqua’s “State of the Marketer” report. A full 74% said they plan to increase their direct e-mail spending while about two-thirds will spend more on mobile texting and SMS.“Respondents were bullish on online ad spending overall, with nine out of 10 saying they would continue to increase their direct online ad budgets. The spending increases are likely to come at the expense of print ads, since 55% of respondents said they will probably decrease print ad spending in the next three years.”
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Worried About Bloggers Dissing Your Company? Read This
Marketers fret constantly about the risk of negativity in the blogosphere. Read this uplifting story of how one entrepreneur engaged with a critical blogger and turned her into a valuable alley.
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‘Personality Not Included’: A Podcast with Rohit Bhargava
In this podcast, Paul Dunay interviews Rohit Bhargava, whose book Personality not Included is about how to regain a brand personality.
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Carl’s Jr., Hardee’s Intros Avatar, Social Net Campaign
Carl’s Jr. and Hardee’s restaurants will turn their social networking pages into virtual outposts. Myspace members will be able to download a branded application and create custom avatars that live in the virtual outlets or a burger-themed living room complete with mechanical bull.
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Google CEO Eric Schmidt admits Web 2.0 advertising is small opportunity
In an interview with a German newspaper, Google CEO Eric Schmidt admits that the company has not yet figured out a way to monetize Web 2.0 as an advertising vehicle and may never do so. Quoting:
“MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time.” (via Media Post).
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Hydrox Redux: Cookie Duels Oreo, Again
Spurred by more than 1,300 phone inquiries and an online petition Kellogg Co. is bringing back the Hydrox cookie, if only temporarily. The company had killed the Hydrox five years ago, ceding the market to competitor Oreo. However, some people missed the Hydrox, and their online agitating convinced Kellogg to give it a try. The revival is only temporary for now, although Kellogg left the door open to a permanent reintroduction if demand is there. (via WOMMA blog).
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For Coors Light, a Night Out That Begins on MySpace
Coors has a new campaign called “Code blue” that’s built on the new feature of Coors Light beer bottles that turns the color of the mountains pictured on the labels from white to blue when the beer gets cold enough to drink. Facebook users will soon be able to send friends “Code blue” alerts inviting them to meet up for a beer. They can even set a meeting point using Facebook maps. (via WOMMA blog).
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Branding In An Age Of Authenticity
Dave Morgan says marketers are too focused on using social media as an advertising opportunity and disregarding the impact that blogs and social networks have on brand image. Today, almost nothing is secret, which means that efforts to deceive customers almost always backfire. In addition, a host of competitors are lurking out there, waiting to jump on every bad customer experience and make it into a public indictment of your company. In the new world, businesses need to focus on delivering outstanding experiences to all their customers.
paulgillin.com
Social Media and the Open Enterprise
