Research for the business-to-business social marketing book that Eric Schwartzman and I are co-authoring is coming together nicely, but there are a couple of areas where we still need advice and case studies. We’re looking for experts who are willing to spare an hour or so of their time for a phone interview in the following areas:
Organizing for Social B-to-B
- Empowering employees to speak
- Integrating social media with conventional marketing
- Reskilling the organization
- Optimizing the marketing department organization
- Building bridges to other departments
6. Lead Generation
- Building social media into the selling cycle
- Tools for different stages of the funnel
- Developing quality leads
- Case studies needed here!
If you have a good story to tell or tips to share, contact Paul or Eric at paul{at}gillin{dot}com (@pgillin) or eric{at}ericschwartzman[dot]c0m (@ericschwartzman).
Check my profile in Linked in, have spoken and presneted on social media and b2B marketing. Best to email me at work ed.brice@lumension.com. Would be willing to spend time with you.
Saw Mike Proceno’s RT tweet and used to work with Mike at SAP.
ED
If you need some information on how B2B can use social media for lead generation you can check out the White Horse webinar. Register here: https://bit.ly/aBa6g3
Let me know if you have any questions about the webinar.
I hope this helps!
Update:
The B2B lead generation webinar I told you about is now available for download.
Click here to have it for yourself: https://bit.ly/aVdRbW