Tag Archives: Marketo

Marketo Tells How to Use Social Media for Lead Generation

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Marketo: How to Use Social Media for Lead GenerationI often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms.

They report encouraging results. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. The marketers quoted here (I’m one of them) offer advice on how to create unique content that stimulates engagement, which is the currency of social media marketing.

Check out “How to Use Social Media for Lead Generation.” It’s a quick read and I think you’ll find some useful takeaways.

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A Content Marketing Gem from Marketo

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Marketo's Big Marketing Activity Coloring Book

Marketo calls the Big Marketing Activity Coloring Book “30 pages of pure, unadulterated marketing activity fun!” It is that. It’s also brilliant.

The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. There’s a crossword, connect-the-dots, Mad Libs, a comic book, word search, a word jumble and all the standard fun-book activities, but the marketing them runs throughout and the content is highly relevant to professional marketers. I was delighted to be included on page 12, but that’s not why I’m writing this post. The Big Marketing Activity Coloring Book is one of the cleverest pieces of content marketing I’ve seen in some time.

Congratulations to Jason Miller and the team and Marketo that dreamed up this gem. There’s even a “This Book Belongs To _________________________” on the cover. Hilarious! BTW, if you get five other people to download the PDF Marketo offers to send you a printed version and a box of crayons.