A Bit of Inspired Word of Mouth

I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing!

Despite the fact that I look terrible in yellow and the garment accentuates my developing paunch, I’ll be sharing it with others. Like I’m doing now.

Paulismyhero SuperGenius t-shirt

3 thoughts on “A Bit of Inspired Word of Mouth

  1. Pingback: How to get word of mouth for a conference with a t-shirt

  2. Pingback: I’m a what? And I have to wear that? | B2B Voices

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