I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing!
Despite the fact that I look terrible in yellow and the garment accentuates my developing paunch, I’ll be sharing it with others. Like I’m doing now.
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November 20th, 2009 at 3:33 pm
Paul –
We’re thrilled that you’re joining us for this event. It’s going to be an amazing day!
Cheers,
Andy
November 25th, 2009 at 6:31 am
[...] A Bit of Inspired Word of Mouth: “I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing! Read more… [...]
November 30th, 2009 at 10:38 pm
[...] 2009 December 1 tags: Social Media, supergenius, WOM by Allan Schoenberg Just like Jason Falls, Paul Gillin and Lindsay Lebresco I was intrigued by the box that was delivered to my office last week from Gas [...]