I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing!

Despite the fact that I look terrible in yellow and the garment accentuates my developing paunch, I’ll be sharing it with others. Like I’m doing now.