My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon, Barnes & Noble, Borders and other booksellers. It’s the first book devoted exclusively to B2B social media, and the most comprehensive collection of best practices and case studies currently available in print.
B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. If social media for business is on your mind lately, consider picking up a copy of the book, or downloading one of our B2B social media podcasts which we’ve been releasing over the last couple of weeks through On the Record…Online.
If you’re looking for speakers to address the subject of social media for business at your next conference or event, both Eric and I are waiving our fees now through June 1, 2011 with bulk book purchases of 200 of more copies. So if you’d like to have Eric or me present on B2B social media at your company or conference, we’ll speak and autograph your 200 copies in person.
Some of the topics we can address include:
- Building the Business Case for B2B Social Marketing
- Generating Qualified B2B Leads with Social Media
- How the B2B/B2C Difference Applies to Social Media Strategy
- Current and Future B2B Social Marketing Trends
- Or challenge us with some aspect of social media specific to your interest
If you’re interested in having me present, please check my online calendar first. Note that I will be unavailable for personal reasons (expecting twins any day now!) through about the end of April, but any speaking engagements booked before June 1 qualify for this offer. Or if you’d like to have Eric speak your group, you can check his online calendar as well. We’d both be honored to talk your group about B2B social marketing specifically, or social media marketing in general. It’s a topic about which we are very passionate.
We look forward to hearing from you! Contact me at paul [at] gillin [dot] com.