If you’re anywhere near the New England area, I hope you’ll join me, David Meerman Scott, Chris Brogan, Don Peppers and a host of other new-media marketing practitioners for a two-day forum that’s jam-packed with advice from experts in the latest online disciplines. And here’s a bonus: you get to see the inside of the Gillette Stadium’s fabulous conference facilities overlooking the football field where the New England Patriots play!
The event is the New Marketing Summit, and if you sign up with code PAULVIP, you get a $200 discount off the $795 registration. Beginning today, you can also use that code to shave $50 off the fee for the Monday evening exhibits reception: That means for a mere $45, you can spend two hours on Oct. 14 perusing the latest new-media marketing tools and enjoying some fine drinks and hors d’oeuvres. Compare to an evening out in Boston; you can barely park for that amount :-).
David, Chris and I have worked closely with the experts at CrossTech Media to craft a program that we think represents the best of new marketing practices. A few highlights:
- Niches, Microniches, and Social Networks
- Videoblogs, Podcasts, New Media, and the Impact on Marketing
- Search Engine Secrets
- Brands and Reputation in an All Media World
- Unlocking the Puzzle of Marketing Within Games
- Interactive Digital: Beyond Flashy-Shiny-Fast
There are dozens of speakers, many of them successful practitioners who will tell what’s working for them and how you can benefit from their experience.
I’ll be opening day two of the conference on Oct. 15, speaking on the topic of Profiting from Engagement: Why Content is the New Currency of Marketing. This represents my latest research and thinking on the market changes that are being brought about by a new breed of empowered customers who use their blogs, Facebook groups, recommendation engines and social shopping sites to define the terms of marketing engagement. Customers now largely control the brand and image of the companies they do business with. Don’t you think you should know all you can about those dynamics?
Please click the button above or the image below to register. That’s the venue for the event. Look me up when you arrive!