Daily Reading 10/7/08

  • The Word of Mouth Marketing Association has come up with a compact and useful set of guidelines for marketing to social media influencers. It’s available for review and comment through Oct. 20, after which it will be published.

    tags: daily_reading

  • Here is a passionate argument for a new form of engagement marketing in which the marketer’s task is to find where the customers are already going and to meet them there. Unlike a lot of social media enthusiasts, Tobaccowala sees a need for conventional as well as conversational marketing. The trick is to achieve a blend that invites interaction that enables customers to market to each other.

    tags: daily_reading

  • More than 20% of US companies have investigated “the exposure of confidential, sensitive or private information via a blog or message board posting in the past 12 months,” according to Forrester Research. Data is leaking out of companies at increasing rates as Web 2.0 tools spread and media becomes more portable.

    tags: daily_reading, security

  • My Podcast partner, David Strom, has some practical insight on the limitations of social networks. The problem of separately work and personal identities is particularly annoying for marketers.

    tags: daily_reading

  • Doug Kaye, the innovator who came up with the IT Conversations podcast site, continues to pursue his goal of capturing important events in audio. What’s “important?” Well, in true Web 2.0 spirit, Doug leaves that in the eye of the beholder. SpokenWord.org is a new effort to catalog all kinds of spoken content.

    tags: daily_reading, podcasting

  • In this fast-paced and hilarious audio keynote from the O’Reilly Open Source Conference, Nat Torkington contrasts the major components of the open source stack to teenage children at various stages of development. It’s 15 minutes well spent.

    tags: daily_reading, open_source

  • Cool maps mashup site that lets you combine two maps; for example, a map of the London underground overlaid on a map of the city of London.

    tags: daily_reading, mashups

  • Sound advice from a blog in India about how to make your story heard amid media noise

    tags: daily_reading, blog_business

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