With the New Marketing Summit coming up in less than two weeks, David Meerman Scott (center) and I sat down with Michael Lewis (left) of the Business Marketing Association of Boston to talk about the new marketing landscape. You won’t find a lot of disagreement in this podcast. David and I concur that marketers need to make some fundamental changes to the way they approach their work, but the payoffs are huge in terms of lower cost, better leads and improved customer retention. We offer some good examples of what’s working and also how some companies still just don’t get it. We share stories we’ve picked up from our travels and speaking tours over the last year and look ahead to what attendees at the Summit can expect to learn.
If you haven’t yet signed up for the event, remember that you get a $200 discount by using code PAULVIP. Go to New Marketing Summit to register.
Download the podcast (25:00).