I’m delivering a seminar for International Data Group this week on how to use Twitter for business. I’ve never done an in-depth seminar on this subject before, so I’ve spent some 20 hours preparing the all-new slide presentation you see below. This is intended to be a comprehensive guide to getting started with and building Twitter as a driver of business and conversation in a business environment. Topics include:
- Creating a Twitter presence;
- Building a follower base;
- How to gain visibility;
- Business uses of Twitter;
- The future of Twitter in the enterprise.
This presentation features plenty of examples and best practices from successful businesses that I’ve gathered in my research and writings over the last year or so. It’s distributed on a Creative Commons Attribution license, so download and enjoy!