What Should Apple Do?

Apple iPhone 4Now that Consumer Reports has given the iPhone 4 a thumbs down, Apple has a full-blown crisis on its hands. If the company was engaged in active dialogue with its customers, Apple would be in a better position to contain the crisis, or at least tell its side of the story. However, Apple shuns social media of all kinds. Its main communication to the market on the iPhone reception issue has been this letter from its public relations department, which invites no response.

So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation? Please share your comments below. Include your name and a link to your website. An edited collection of these comments will be submitted to Awareness for its community blog