Paul Greenberg on Social Customers

Who are social customers? According to Paul Greenberg, they:

  • Paul GreenbergAre savvy using social channels
  • Trust differently than they used to
  • Communicate with peers
  • Communicate with companies
  • Get what they want
  • Are social, mobile, local
  • Expect immediate response or nearly immediate response
  • Expect information available nearly instantly when searching
  • Increase velocity of consumerization of work
  • Actively participate in effecting change by using social networks.

Also according to Greenberg, companies that trust their customers:

  • Listen to customer needs and feedback
  • Deliver high-quality goods and services
  • Treat employees well
  • Place customers ahead of products

Makes sense, doesn’t it?