Marketing firm piggybacks on March Madness for fun social media “bracket”

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media, a design an online media firm.

The company decided to show off its social media savvy by analyzing┬áthe Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. They┬áresearched average engagement rates across each social platform. The result was a formula average engagement rates across each account, focusing only on “owned” accounts (not fan pages)

The results showed that engagement rates for social media accounts owned by brands and teams were very different. Not surprisingly, brands had lower overall engagement in 2015:

  • Facebook: 0.2%
  • Instagram: 2.261%
  • Twitter: 0.02%

These contrasted significantly to those accounts owned by college basketball teams:

  • Facebook: 0.9%
  • Instagram: 6.2%
  • Twitter: 0.3%

Here’s a nice infographic (click on it to enlarge).

March Madness social media anlysis

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