I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013, but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, but what’s interesting is the common themes that emerge. For example:
- Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I agree completely. The more I use G+, the more I like it. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. In other words, I think the novelty of Facebook is wearing off. BTW, Pinterest and Tumblr also draw a lot of praise.
- There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value.
- There are some good quotes on context and sourcing. Basically, stop throwing content against the wall and start making it more meaningful. Geoff Livingston’s comments on creating trusted content are particularly good.
- A couple of the interviewees call for more civility online, which is something I think we can all support. I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely inﬂuenced by the…recent presidential campaign. They feel the best way to be right is to demean people who disagree with them.”
- Lee Odden’s passage on hash tags is a riot: “#lets #just #stop #with #the #hashtagging #of #every #word #in #a #tweet #OK? #You #keyword #spammer #you.” Completely agree.
Here’s the embed, which links to the document on SlideShare.