--> Social Media Marketing, Content Consulting and New Media Strategy

Seminars & Training


Click here for a detailed description of my new-media seminars.

The most common mistake businesses make with social media is choosing a platform before creating a plan. Successful campaigns begin with strategy. Define your objective, match the tools to the goal and deploy in an integrated way.

I help businesses understand all the options available to them so they can make smart choices. I unravel the complexity of this sprawling new world and set them up to move into social media marketing with confidence.

Services address these six key business priorities:

  • Understanding social media’s growing importance in the changing media landscape;
  • Tools and tactics for tracking online conversations;
  • Turning online feedback into actionable information;
  • Overcoming internal obstacles to social media initiatives;
  • Selecting tools and metrics to match business objectives; and
  • Building and sustaining effective online communities.

I can shave hundreds of person-hours off your learning process and prepare you to enter the global online conversation with a strategy and voice that stands out from your competitors’.

My Social Media Crash Course provides a comprehensive introduction to social media, an overview of technologies and tools, numerous examples of business successes and failures and an overview of standards, norms and behavioral principles for social networks. If terms like “Technorati,” “permalink,” “tag cloud,” “blogroll,” “widget,” “Feedburner,” and “del.icio.us” are unfamiliar to you, this course will get you up to speed in a hurry. I’ll show you the secrets of syndication, search engine performance and packaging for maximum visibility. You don’t have to be a communications pro; I’ll demonstrate the secrets of speaking effectively in your own voice.

Topics include:

  • Definition and background of social media;
  • Key terms to understand;
  • How influence works in the blogosphere;
  • Free online tools to monitor conversations;
  • Podcast and video opportunities for businesses – examples and advice
  • The seven applications of corporate blogs;
  • Developing a content model;
  • Positioning and voice;
  • Analysis of top business blogs and why they’re successful;
  • Tricks of the trade for generating buzz and recognition;
  • A review of corporate applications of Web 2.0: what does and doesn’t work.

I also offer intensive half-day seminars on these topics:

  • Search Engine Optimization Crash Course;
  • Webcast/Podcast Crash Course;
  • Online Communities Crash Course;
  • Identifying and Engaging With Online Influencers;
  • Advanced Search Strategies;
  • How to Create a Great Business Blog ;
  • Integrated Social Media Campaigns;
  • Business Blogger Training;
  • Online Publishing Fundamentals for Print Professionals;
  • Secrets of Great Writing.

Each presentation is customized to your company and market and includes a package of published articles and recommended websites on relevant topics. Each customer also receives two complimentary copies of my book, Secrets of Social Media Marketing.

For more information and pricing, please download a detailed description in PDF format.