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Default thumbnail How Sharing Pays Dividends

The Sharing Dividend If you’re looking for an expert on computer security, it’s almost impossible not to find Bruce Schneier. The BT chief security technology officer and author of several books on privacy and security uses his... 

Default thumbnail The Tips Issue: How to Make the Most of Twitter, Facebook and LinkedIn

10 Tips for Building a Quality Twitter Following I’ve been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my following is what’s important to me.... 

Default thumbnail Holiday Fun

Best Geek Gifts Just for fun, I asked the members of the Spiceworks Community “What’s the Perfect Geek Christmas Gift?” They obliged with plenty of great ideas. Here are the highlights. Superheroes If you’re a fan of The... 

Default thumbnail Direct Marketing Doesn’t Have to Suck

Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared... 

Default thumbnail The Trouble With Klout

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve... 

Default thumbnail How to Mine B2B Gold From Facebook

How to Mine B2B Gold from Facebook In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This is despite the fact that numerous surveys have shown that Facebook is one of the least effective... 

Default thumbnail Negativity, Social Gaffes and Farewell to Case Studies

I haven’t had a chance to send a newsletter for a few weeks because I’ve been so busy with other assignments. Here’s a sampling of what I’ve been writing about. Love Your Critics The CMO Site likes to stir things up,... 

Default thumbnail How Much Should You Pay for Content?

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: Don’t bother. You’re better off investing in professional communicators and... 

Default thumbnail Five Tips to Make Your Writing Sparkle

Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write... 

Default thumbnail Business Blogging Gets More Disciplined

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries... 

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