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Default thumbnail Direct Marketing Doesn’t Have to Suck

Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared... 

Default thumbnail How to Mine B2B Gold From Facebook

How to Mine B2B Gold from Facebook In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This is despite the fact that numerous surveys have shown that Facebook is one of the least effective... 

Default thumbnail How B2B and B2C Marketing Are Different

My fourth book, Social Marketing to the Business Customer, came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business... 

Default thumbnail Gain Control By Giving It Up

Charlene Li’s new book will be out in a few weeks, and if you’re interested in how social media is transforming the way business gets done, you’ll want to pick up a copy. The book is called Open Leadership, and I would classify it as...