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Default thumbnail Top Trends in Storage – an IBM Infographic

Please include attribution to IBM for Midsize Businesses with this graphic. Share this Image On Your Site Please include attribution to IBM for Midsize Businesses with this graphic.  Read More →

Default thumbnail Social Marketing Hangover

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve... 

Default thumbnail What Makes B-to-B Communities Unique

Eric Schwartzman and I are deep into the research for our forthcoming book on business-to-business social media and lately we’ve been learning what makes communities tick. Online gathering places for business professionals actually predate... 

Default thumbnail Guide to Choosing Social Media Tools

I’ve recently worked with several companies that are trying to bring some order to their social media activities. I’ve found that most have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months... 

Default thumbnail The Decade That Transformed Media

As we head into the second decade of the new millennium (okay, it technically doesn’t begin for another year, but stick with me), it’s worth remembering where media stood just 10 years ago. In January, 2000, few people had heard of Google.... 

Default thumbnail How To Be a Successful Podcast Guest

As a producer, host or speaker on more than 300 podcasts, I’ve learned a bit about the craft. Here are 11 tips for making your appearance as a podcast guest the best it can be. 1. If  possible, read the questions or script in advance Unless... 

Default thumbnail PRSA Webinar: Consumer-Generated Advertising

Customer-Generated Advertising – A PRSA Webinar “Crowdsourcing” is an appealing new option for marketers who want to spread their advertising messages through low-cost peer-to-peer channels. Enthusiasts can be recruited to... 

Default thumbnail How to Motivate Brand Influencers

Dave Balter knows a thing or two about brand advocacy, and his experience may turn some of your assumptions about brand relationships on their head. Balter is the founder of BzzAgent, a Boston-based agency that specializes in generating word-of-mouth... 

Default thumbnail World Without Media: Voice-Annotated Presentation

Here is an audio-annotated version of my presentation “World Without Media: What Will Fill the Void?” which was prepared for the Society of New Communication Research’s New Communications Forum in April, 2009. The presentation... 

Default thumbnail LinkedIn Treasures

Ask a room full of college students and a room full of business professionals “Who belongs to LinkedIn?” and the results will be almost a mirror opposite of each other. Facebook is the social network for after-hours fun. In contrast,...