Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. His award-winning 2007 book, The New Influencers, was one of the first to document the growing power of individual online voices. Since then he has traveled the world working with brands in both consumer and B2B industries to help them understand the disruptive power of social media and to realize their own potential as publishers.
Paul is a prolific writer who has published more than 400 articles in marketing- and media-focused websites since 2006 while maintaining two blogs and writing five books. His other books are Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010, co-authored with wife Dana), Social Marketing to the Business Customer (2011, co-authored with Eric Schwartzman) and Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim (2013). He wrote the monthly New Channels column for BtoB magazine from 2006 through 2013 and today is a staff columnist for Biznology.com.
Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of B2B technology publisher TechTarget and editor-in-chief and executive editor of Computerworld, a tech newsweekly, for 12 years. He continues to follow tech trends as a regular contributor to the tech news site SiliconAngle.
Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Since 2005 he has advised marketers and business executives at companies across the globe on how to use new media to transform their organizations and strengthen customer relationships. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.
His critically acclaimed 2007 book, The New Influencers, chronicled the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers were The Wall Street Journal, The San Jose Mercury News and the BBC. His second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, Social Marketing to the Business Customer was co-authored with Eric Schwartzman and published in 2011. His latest book is Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim, which was published in 2013. He is is also the co-author with wife Dana of The Joy of Geocaching, the story of a global game enabled by an Internet community.
Paul was previously founding editor-in-chief of TechTarget, one of the most successful B2B new media entities of the first stage of the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. He continues to follow tech trends as a regular contributor to the tech news site SiliconAngle.
Paul is a prolific writer who has published more than 400 articles in marketing- and media-focused magazines and websites since 2006. He wrote the monthly new-meia column for BtoB magazine for seven years and contributes regularly to other online marketing and communications sites. His work has appeared in scores of publications, including The New York Times, Advertising Age, Media Post, Mashable and the San Jose Mercury News. His website is gillin.com. He also writes the topical Newspaper Death Watch blog, as well as his own blog, paulgillin.com.
Paul is a Senior Research Fellow and a member of the advisory board of the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Boar. Married with four children, he lives in Westborough, MA, where he lives and dies by the fortunes of the New England Patriots and Boston Red Sox.