Nearly three-quarters of IT buyers are more likely to consider doing business with an IT vendor that educates them through each stage of the decision process, according to Foundry Customer Engagement research. Yet half say they’re challenged to find the high-quality content they need.
Too much of the content they get from vendors is heavy on sales pitches and light on addressing the needs of enterprise IT leaders. Hitting the mark with those decision-makers requires understanding at a deep level the motivations, concerns and aspirations that guide their decisions.
A Track Record of Authority
I’ve spent my career learning what makes IT leaders tick. As editor-in-chief and executive editor of Computerworld, I led one of the industry’s largest staff of IT journalists. As founding editor of TechTarget, I learned how to use content to build communities and engender trust. As an independent content creator, I have helped technology providers from every corner of the IT industry hone their content strategies. And I continue to keep my finger on the pulse of this fast-moving industry as enterprise editor at SiliconAngle.
My content expertise spans every form of media, from blog posts to events to e-books. I have extensive experience as a speaker, moderator, podcaster and event planner. Along the way, I’ve also written five books.
Contact me to learn how I can help you create content that electrifies IT decision-makers.