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I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York last week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to […]
My last couple of entries have been pretty high-level, so I thought I would come back to earth and devote the next couple of issues to something a little more practical: how to conduct a successful interview. I’ve probably conducted 4,000 to 5,000 interviews in my 30 years as a journalist and have learned a […]
Between South by Southwest and the Cognizant Community 2010 Conference, I’ve heard some fascinating presentations over the last couple of weeks. I want to tell you about one in particular, though, because it introduced me to whole new ideas about how we acquire information. The speaker was Andrew McAfee, principal research scientist at the MIT […]
I don’t go to the South by Southwest conference for the sessions as much as for the people. The most interesting conversations usually happen outside of the conference rooms. One discussion that stuck with me this week occurred after a presentation by MIT’s Andrew McAfee entitled “What Does Corporate America Think of 2.0?” While I […]
Eric Schwartzman and I are deep into the research for our forthcoming book on business-to-business social media and lately we’ve been learning what makes communities tick. Online gathering places for business professionals actually predate the commercial Internet by more than a decade, having established themselves as an effective form of peer support back in the […]
I’ve recently worked with several companies that are trying to bring some order to their social media activities. I’ve found that most have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months they lack traffic, followers and fans. They’re frustrated and confused. Wasn’t this supposed to be a […]
Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created such innovations as the multimedia Ford Story website and the consumer-generated Fiesta Movement. So I was a little surprised recently when Scott told me, […]
The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines. But writing is hard for most people. Just coming up with a topic to write about and something new to say is often the […]
As corporate marketers dive headlong into the annual ordeal known as the annual budgeting cycle, Forrester Research has released an interesting new report that challenges some assumptions about brand management. It costs $499, so see if you can borrow a copy from a friend. This summary will give you the high points. The October 9 […]
Part 2 of a series on common business blogging mistakes. Part 1 is here. Blogs are a new form of communications medium but many marketers are still stuck in the old one-way mode. To really appreciate the value of blogging, you have to approach it as a conversation. That means listening as well as talking. […]
