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I’ve recently conducted a couple of online seminars about social media topics. The Q&A sessions at these events are almost always too short to get to the issues that are on people’s minds. So over the next few issues of this newsletter, I’ll run down a few of the best questions I didn’t get to. […]
Links to recently published articles by Paul Gillin. Innovations, a supplement to CIO Insight, Baseline and eWeek More… Published articles about new media in BtoB Magazine, Ad Age, iMedia Connection and elsewhere. More… MediaBlather , a weekly podcast with Paul Gillin and David Strom. More… Paul Gillin’s blog: Social Media and the Open Enterprise, ranked […]
It wasn’t exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson was struggling with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from carrying their infants. What can we learn from this episode and was J&J’s rapid […]
Last week, I suggested that people’s information consumption habits have changed permanently as a result of tools like Google Alerts and RSS feeds. These technologies make it possible for people to subscribe to keywords rather than publications. While media brands will always matter, their importance will decline as people become more accustomed to selecting information […]
Have you ever had an audience comment loudly on what you were speaking about while you were actually speaking? I did this week, and I found the experience to be weird, invigorating and a little bit scary. The scene was the New Marketing Boot Camp, a seminar I conducted with Chris Brogan and CrossTech Media. […]
Last fall, I shared a lunch table with a group of Twitter enthusiasts at a social media event. One of them said something that crystallized perfectly the reason that social networks have taken the world by storm. My lunchtime companion was a career public relations professional who had grown up reading an assortment of daily […]
I just returned from my second trip to Toronto in the last two months and was again impressed with the Web-savviness of the Canadian audience. Did you know, for example, that Canadians are the world’s most active users of Facebook? Or that Canadians spend, on average, two more hours per week viewing online video than […]
The shift from print to online media requires us to change a lot of our assumptions about marketing and publishing, but perhaps no transformation is more powerful than this: In the online world, publishing information is merely a starting point, not an endpoint. If you grew up with mainstream media, this is a difficult concept […]
