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Are you getting the most bang for your blog? Successful blogging is all about generating awareness, repeat visitors, search engine visibility and lots of inbound links. Take the following test to see how well your blog shapes up. Give yourself one point for each “yes” answer and 0 points for each “no.” Check your score […]
I wrote last week about the power of social bookmarking sites to promote interesting Web content and to potentially drive a lot of traffic. But they’re also anexcellent personal productivity tool. This week I’ll describe a couple of tricks that I use to shave hours each month off the process of organizing information and publishing […]
The annual South by Southwest (SXSW) Conference in Austin, Texas is a showcase for geeks and their new toys, but the event held earlier this month broke new ground in another way. Anyone who runs corporate events or works in a time-dependent business should be fascinated — and maybe a little scared — by what […]
I was presenting a social media seminar to a public-relations agency recently when the talk turned to uses of blogs. The people in the room were excitedabout blogging’s potential and were eager to apply the technology to new tasks. I cautioned them that they were asking the wrong question. The issue isn’t what tool to […]
Almost anything you can do in a white paper you can do in a webcast (“webinar,” by the way, is a trademarked term). So why choose the multimedia approach? One reason is speed. If you have a speaker and a presentation, a webcast gets your message online with a minimum of pre-production work. Be aware, […]
Flash back to 1996. The Worldwide Web was a cauldron of activity. Businesses were rushing to get online. Most business managers weren’t asking why they needed a website; they just wanted one as quickly as possible. Millions of dollars were squandered on sites that were impossible to find or hard to use. Fast forward to […]
The near-total collapse of the American newspaper industry as we know it is inevitable. Anything newspapers could have done to stop it should have been done years ago. (Slate recently wrote that newspapers saw this coming in the mid-’70s.) All the social, demographic and economic trends are lined up against the industry. Over the next […]
