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The Sharing Dividend If you’re looking for an expert on computer security, it’s almost impossible not to find Bruce Schneier. The BT chief security technology officer and author of several books on privacy and security uses his blog, Schneier on Security, to provide a constant stream of insights on topics ranging from viruses to the papal selection process. […]
10 Tips for Building a Quality Twitter Following I’ve been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my following is what’s important to me. Most of my followers are people who share my interests in the Internet, media, […]
Best Geek Gifts Just for fun, I asked the members of the Spiceworks Community “What’s the Perfect Geek Christmas Gift?” They obliged with plenty of great ideas. Here are the highlights. Superheroes If you’re a fan of The Big Bang Theory, you know that techies love superheroes. UDReplicas sells full-blown costumes of most of the great characters (right). They’re gorgeous, but […]
Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in […]
Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. One reason I liked it so much is that IBM let scientists – instead […]
CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a […]
This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.” It’s not that social media is no longer important. On the contrary, there’s almost no media today that isn’t social. The […]
All of a sudden, “curation” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that […]
I recently posted a chapter from my forthcoming B2B social marketing book that addresses the ever-popular topic of return on investment (ROI). The post has created quite a bit of discussion, so I thought I’d summarize my premise here and ask for your opinion. ROI is one of the most misused terms in marketing today, […]
Eric Schwartzman and I are wrapping up the manuscript for Social Marketing to the Business Customer, which will be published by John Wiley & Sons in January. This following excerpt is from the chapter on B2B communities. I welcome your feedback by e-mail or by commenting on the blog entry. Online communities are a bit […]
